Who is Ellen Lucas? Hockey player? Casper’s mum? Sales pitbull? Strategic powerhouse? Why choose—Ellen is all of the above. With a strong track record in various Sales Manager roles, Ellen joined Brainbridge in 2007. She started as an Account Manager and grew into one of the key driving forces behind our commercial success. These days, she’s the go-to figure for anything sales and strategy—leading a team of driven Sales & Recruitment professionals who work every day to match top IT talent with the perfect freelance opportunity.
Hi Ellen! Let’s dive right in: what do you love about your role at Brainbridge?
“The job offers a lot of variety—you never know how your day will unfold because unexpected things always happen. I love making a difference in such a competitive market, coming up with creative solutions when challenges arise, and the human, social aspect of it all. Whether it’s with colleagues, clients, or consultants, the interaction is something I truly enjoy.
And what I really love about the job? I still get genuinely excited when we receive a difficult vacancy, and as a team, we manage to find the perfect match for our client. I love the variety, the contact with clients and consultants, but also with my internal colleagues. That feeling of making an impact on the market. And seeing new people grow, guiding them, and watching them achieve success—that’s incredibly rewarding.”
What do you find important in Account Management?
“Of course, the main goal is winning business, but I don’t like to focus solely on that. Building long-term relationships with clients is just as important. This creates trust and loyalty, which in the end benefits both sides. It’s all about the long run. Keeping promises and being transparent in communication are key.”
How do you build strong relationships with clients?
“By focusing on creating real value for them. That could mean advising on job descriptions or providing benchmark insights on rates. Seeing yourself as a true partner or consultant, using your market knowledge to make the perfect match between client and consultant. And keeping in touch regularly, even when there’s no immediate business opportunity.”
You’ve been in sales for quite some time now. What’s the biggest lesson you’ve learned?
“Listening. By really listening to your clients, you understand their needs better and can respond accordingly. Embracing feedback, because it’s worth its weight in gold. And building trust—because that’s the foundation of every solid client relationship. And if I had to pick one motto I live by: We have a strategic plan—it’s called doing things.”
Finally, why do you think Brainbridge is a strong partner for freelancers and ambitious organisations?
“We’re a flexible organisation that quickly adapts to the changing needs of both freelancers and clients, making for a dynamic collaboration. Thanks to our extensive expertise, we provide valuable support. And by consistently delivering quality and communicating transparently, we build trust—both with our clients and our freelancers.”
